9” x 14”
Marker on advertising
- Because of shipping shortages in World War I, Alcoa (formerly the Aluminum Company of America) developed its own shipping line to carry bauxite from its source in what is now Suriname and Guyana to aluminum mills in the United States and elsewhere.
The ships were redesigned and finished with accommodations for 96 first class passengers. Alcoa hoped that by entering the passenger business, this would give the company an edge on any rival who might want to lure away some cargo, thereby reducing income per voyage.
- In 1947 the ALCOA CAVALIER, THE ALCOA CLIPPER, and the ALCOA CORSAIR established regular service between New Orleans and South America.
- But the mounting costs of U.S.-flag operations forced the company to abandon their passenger service in 1960.